Summary
Award-Winning Executive Producer, Creative Director, Advertising Specialist, and TV Producer with 20+ years of experience across Live Events, Broadcasting, Advertising, TV, LIVE TV, and Digital Media. Led and produced innovative campaigns and large-scale productions for global brands including Kellogg’s, Samsung, Phillip Morris, Procter & Gamble, and Chevrolet.
Experienced managing productions exceeding $500,000 U.S. dollars, overseeing budgets, payments, contracts, hiring, and full project execution. Expert in Production, Marketing, Digital Strategies, Art Direction, Creative Direction, and Media Production, with strong leadership in team coordination, client relationships, and revenue growth. Highly organized, proactive, and solutions-driven, with the ability to manage multiple projects simultaneously and deliver results under pressure
Skills
Creative Direction
Art, Brand Direction & Content Creation
Video, T.V., LIVE events & T.V., Creative Direction and Production
Videography, Photography, Editing, Social Media Management.
Production Expertise
Knowledge of effective digital strategies and production techniques.
Management, Leadership, Team Collaboration, Strong decision-making skills.
Client Relationship Management: Proven success in building and maintaining relationships with business owners, marketing executives, and decision-makers.
Budgeting: Budgeting and financial management, contract negotiation, and hiring processes
Proven leadership abilities with a focus on team collaboration and strong decision-making skills.
Strong decision-making skills.
Excellent attention to detail, proactive mindset, adaptability, and problem-solving.
Professional Experience
Production Expertise
Head of Creative & Development
Expat Money January 2025 - Present
Manages a multinational team and develops comprehensive cross-functional plans, ensuring alignment with team objectives and supporting overall brand growth.
Leads the planning, production, and execution of key events, online and in person, including the annual flagship event production, overseeing end-to-end production & coordination to increase attendance, visibility, and impact.
Develops and implements effective advertising and promotional strategies to maximize event participation and strengthen brand exposure.
Provides creative direction and operational support to content and design teams by defining priorities, assigning tasks, and guiding execution to achieve both individual and collective goals.
Produces and coordinates live and online events and digital engagement strategies to drive audience participation and promote brand initiatives across platforms.
Senior Producer
McCann Worldgroup / CHEVROLET March 2015 - January 2020
Managed a 7-person team. Leaded and Executed all BTL, ATL, Digital campaigns, Live events, Audiovisual Campaigns for TV, OOH, Cinemas and Social Media for the Chevrolet brand.
Produced several TV productions with budgets exceeding $500,000, overseeing creativity, strategy, and execution. Been responsible for every step and campaign execution, including budgets, contracts, calendars, casting, scouting, calls, hiring catering, hiring and managing contracts with external partners, scouting, calls, coordinating talent etc...
Enhanced digital campaigns through strategic planning, execution, and performance analysis leading to significant revenue growth.
On-Call Studio/Visual Coordinator
HSN August 2022 - July 2025
LIVE TV. Oversee the live production of the HSN broadcast, solving problems as they arise, meeting with writers, directors and producers regarding plans for the show's segments.
In charge of coordinating the team, studios, product, guests and host for live shows.
Coordination and product movement from prep areas to studios during the HSN broadcast, attend and coordinate calls,calendars, flowsheets, meetings with broadcast teams, talent, verify items, quantity and variants.
Senior Photographic Producer
Leo Burnett August 2010- Feb 2015
Lead all of the photographic advertising campaigns for brands like Kellogg's, Philip Morris, Samsung, Chrysler, Xbox, Procter & Gamble, and Corona among others
Responsible for coordination of photography, hiring, and managing team members for every step and campaign
Lead productions for Billboards, Prints, POP, OOH and all social networks.
Senior Executive Producer & Creative Director
Chill N’ Kill Films February 2020 - January 2025
Established new client relationships and campaigns.
Directed and coordinated ATL, BTL, and Digital campaigns, achieving measurable growth in brand visibility.
Managed social media strategies, resulting in increased engagement and follower growth
Led production teams, ensuring timely completion of multiple projects and adherence to budget constraints.
Orchestrated end-to-end production processes, from conceptualization to post-production, driving measurable. improvements in campaign effectiveness and reach.
Freelance Producer
ESPN May 2015 -Jan 2017
Managed productions for various shows, from news broadcasts (SportsCenter) to debate shows (Fútbol Picante, NFL Live).
Coordinated between the studio in Mexico City and the master control located in Bristol, CT.
Pre, post and production meetings, coordinating talent and crew.
Senior Executive Producer
Getty Images September 2007 - August 2010
Established new client relationships through several advertising agencies to work with different clients like Gillette, Pampers, Cerveza Estrella among others.
Execute all the audiovisual productions for billboards, TV Commercials, social networks, and media for major brands
Been responsible for every step and campaign execution, including budgets, contracts, calendars, casting, scouting, calls,hiring catering, hiring and managing contracts with external partners, locations.ing calls, coordinating talent.
Interview and hire talent, film crew and other staff
Led audiovisual production efforts, working on campaigns with budgets over $390,000 U.S. dollars and ensuring successful execution from creation to delivery.
Senior Executive Producer
Broadcasting Coordinator Assistant
September 2007 - August 2010
Supported production efforts and coordinated various promotional activities to enhance brand visibility.
Account Executive Producer
New World Monkeys April 2005 - August 2007
Established new client relationships and campaign activations boosting brand awareness for Crayola & Hershey’s.
Coordinated promotional campaigns and event and client servicing to exceed client expectations and retention rates.
Awards
Golden Circle (3 Bronzes, 2 Silvers and 1 Gold for Audiovisual)
Campaigns “Seminuevos” and “Pie Izquierdo” | 2019
Golden Circle (1 Bronze, and 1 Gold for Audiovisual)
Campaign “Beat Active” | 2018
EFFIE Awards 2018 (1 Silver Effie Winner for Audiovisual)
Campaign "Aveo” | 2018
EFFIE Awards 2017 (1 Silver Effie Winner for Audiovisual)
Campaign "Aveo” | 2018
Spanish: Native
English: Advanced
Languages
Software
Google Suite, Asana, Slack, Hubspot, Hubstaff, Shopify, Word, Excel, PPT. Premiere, Davinci, Photoshop, After Effects, Illustrator, Lightroom.