This project began with the redesign of the logo for Crayola’s “Keep Creating” campaign, along with the development of the master graphic system featuring original illustrations.

The artwork was brought to the streets of Mexico and extended across multiple brand channels through large-scale billboards, custom vehicle wraps, and animated content.

Original installations were also designed based on the campaign concept for the Six Flags Mexico theme park.

CRAYOLA "Keep Creating" BTL Campaign

VR experiential brand activation for Doritos at a multi-band live concert in Mexico City.

Led the creative direction and full-scale production, designing immersive virtual reality experiences, branded environments, and interactive installations that connected audiences with the brand in a high-energy live setting.

DORITOS BTL Activation

Experiential brand activation for Subway at a multi band live concert in Mexico City.

Conceptualized and produced a custom mechanical bull reimagined as a giant Subway sandwich, creating a playful, high impact attraction that engaged attendees and amplified brand presence.

Led full end-to-end production, overseeing strategy, pre-production, logistics, fabrication, installation, on-site operations, and final execution.

SUBWAY BTL Campaign